Swedish-born Kristina and Irish-born Emily met amidst the hustle and energy of London in 2010 and have been close friends ever since. In 2024, they combined their shared passion for fashion and design to create Vilde Studios.
The name Vilde — a Scandinavian word meaning “wild” or “untamed” — lies at the heart of the brand. It celebrates individuality, freedom, and those who are unapologetically themselves and unafraid to stand out.
Vilde designs minimalist yet distinctive everyday pieces that balance comfort and practicality with an elevated, luxurious feel.